the butterfly effect

MONARCH JEWELY

THE CHALLENGE

To create a delicate jewelry brand for a young audience. The logo had to be a symbol that resonated with the concept of youth and become the centerpiece of the jewelry. To introduce the brand, the goal was to create different types of jewelry pieces with variations of the symbol.

THE SOLUTION

The Monarch butterfly became the symbol that inspired the creation of The Monarch Jewelry Collection. All the jewelry pieces were created to perfectly complement each other while having slight variations in the design of the butterfly centerpiece. The variations makes us appreciate the design of the centerpiece with different arrangements. The combination of orange copper and gold pieces is the trademark of this collection, making them look so dazzling!. For the packaging, the choice of colors and design was created to be consistent with the characteristic orange, black and white color patterns of the Monarch Butterfly wings.